Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Advantage Media is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 101 other categories.

2 Advantage Media is leading in Poker.

Geography

1 MSN Ads is leading in most countries, including United States, India, Brazil, Canada and 38 other countries.

2 Advantage Media is leading in China and Denmark.