Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Advantage Media is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, News & Media, Arts & Entertainment, Business & Industry and 39 other categories.

2 Advantage Media is leading in Travel, Gambling, Sports, Accommodation & Hotels and 3 other categories.

Geography

1 Optimatic is leading in most countries, including United States, Argentina, Peru, India and 32 other countries.

2 Advantage Media is leading in Denmark and Sweden.