In terms of market share, Advantage Media is clearly lagging behind, losing to ReferLocal in all segments.
Advantage Media has better usage coverage in more websites categories. Including Travel, Gambling, Poker, Law & Government and 3 other categories.
ReferLocal is leading in Business & Industry, News & Media, People & Society, Tourism and 3 other categories.
ReferLocal is leading in most countries, including United States, Japan, United Kingdom and Germany.
Advantage Media is leading in Denmark and Sweden.