Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdVelvet is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 AdVelvet has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Computers Electronics & Technology, Sports and 8 other categories.

2 Platform161 is leading in Vehicles, News & Media, Business & Consumer Services, Finance and 7 other categories.


1 AdVelvet is leading in most countries, including United States, Japan, Russia, South Korea and 39 other countries.

2 Platform161 is leading in Netherlands, Sweden, Germany, Bulgaria and 34 other countries.