Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Tourism and 74 other categories.

2 Conviva is leading in People & Society, News & Media, TV & Video, Finance and 16 other categories.

Geography

1 Adverline is leading in most countries, including France, Ukraine, Thailand, Russia and 25 other countries.

2 Conviva is leading in United States, United Kingdom, Mexico, Canada and 8 other countries.