Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, Shopping and 79 other categories.

2 Conviva is leading in People & Society, TV & Video, News & Media, Finance and 18 other categories.

Geography

1 Conviva is leading in most countries, including United States, Belgium, Brazil, United Kingdom and 34 other countries.

2 Adverline is leading in France, Timor-leste, Portugal, Thailand and 22 other countries.