Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Business & Industry, Travel, Tourism, Autos & Vehicles and 49 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, News & Media, TV & Video and 21 other categories.


1 Conviva is leading in most countries, including United States, Belgium, Canada, Spain and 17 other countries.

2 Adverline is leading in France, Germany, Portugal, Italy and 16 other countries.