Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverline is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Tourism, People & Society and 67 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Music & Audio, Accommodation & Hotels and 25 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 30 other countries.

2 Adverline is leading in France, India, Thailand, Japan and 14 other countries.