Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverline is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 47 other categories.

2 Adverline is leading in Business & Industry, Autos & Vehicles, Sports, Shopping and 39 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Turkey and 35 other countries.

2 Adverline is leading in France, Belgium, Greece, Portugal and 9 other countries.