Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverline is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Tourism, News & Media, Business & Industry and 40 other categories.

2 Adverline is leading in Shopping, Sports, Career & Education, Computer & Electronics and 37 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 41 other countries.

2 Adverline is leading in France, Portugal, Morocco, Algeria and 6 other countries.