Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Adverline is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Tourism, People & Society and 65 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Accommodation & Hotels, Internet & Telecom and 25 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 26 other countries.

2 Adverline is leading in France, Spain, Thailand, Portugal and 16 other countries.