Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, People & Society and 63 other categories.

2 Adverline is leading in Arts & Entertainment, Shopping, Autos & Vehicles, Career & Education and 44 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 35 other countries.

2 Adverline is leading in France, Thailand, Portugal, Cameroon and 14 other countries.