Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Business & Industry and 67 other categories.

2 Adverline is leading in Shopping, Autos & Vehicles, Clothing, Computer & Electronics and 41 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 45 other countries.

2 Adverline is leading in France, Timor-leste, Belgium, Portugal and 21 other countries.