Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverline is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Tourism, Autos & Vehicles and 57 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Accommodation & Hotels, Newspapers and 11 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 30 other countries.

2 Adverline is leading in France, Belgium, Russia, Algeria and 12 other countries.