Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, People & Society and 92 other categories.

2 Adverline is leading in Travel, Tourism, Shopping, Soccer and 21 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, Germany and 66 other countries.

2 Adverline is leading in France, Portugal, Algeria, Morocco and 6 other countries.