Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 115 other categories.

2 Adverline is leading in Travel, Tourism, Home & Garden, Soccer and 14 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, Germany and 80 other countries.

2 Adverline is leading in France, Portugal, Morocco, Algeria and 3 other countries.