Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverline is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 131 other categories.

2 Adverline is leading in Real Estate, Equestrian, Home & Garden, Home Improvement and 8 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Brazil, United Kingdom, Canada and 80 other countries.

2 Adverline is leading in France, Cameroon, Tunisia, Madagascar and one other country.