Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverline is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 115 other categories.

2 Adverline is leading in Travel, Tourism, Jobs & Employment, Real Estate and 14 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, Brazil and 76 other countries.

2 Adverline is leading in France, Tunisia, Morocco, Madagascar and 4 other countries.