Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Tourism and 80 other categories.

2 LiftDNA is leading in Online Marketing, Social Network, Relationships & Dating, Football and one other category.


1 Adverline is leading in most countries, including France, Belgium, Thailand, Portugal and 30 other countries.

2 LiftDNA is leading in United States, Poland, Taiwan, Bulgaria and 8 other countries.