Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Tourism and 62 other categories.

2 LiftDNA is leading in Humor, Football, Relationships & Dating, Social Network and one other category.


1 Adverline is leading in most countries, including France, Germany, Portugal, Belgium and 18 other countries.

2 LiftDNA is leading in United States, United Kingdom, China, Sweden and 6 other countries.