Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverline is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Tourism and 53 other categories.

2 Mercent is leading in Shopping, Clothing, People & Society, Health and 53 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, India, United Kingdom and 42 other countries.

2 Adverline is leading in France, Italy, Portugal, Thailand and 19 other countries.