Market Share by Top Websites

1 Mercent is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverline is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Autos & Vehicles and 48 other categories.

2 Mercent is leading in Shopping, Clothing, Games, Home & Garden and 38 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Canada, India and 41 other countries.

2 Adverline is leading in France, Belgium, Greece, Portugal and 14 other countries.