Adverline is leading in Top 100K Sites and Top 1M Sites.
Adverline has better usage coverage in more websites categories. Including Travel, Business & Industry, Tourism, Arts & Entertainment and 48 other categories.
Mercent is leading in Shopping, Coupons, Clothing, Home & Garden and 32 other categories.
Mercent is leading in most countries, including United States, Russia, United Kingdom, Canada and 48 other countries.
Adverline is leading in France, Germany, Belgium, Portugal and 11 other countries.