Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverline is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, People & Society, Clothing, Health and 53 other categories.

2 Adverline is leading in Arts & Entertainment, Travel, Tourism, Sports and 51 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Portugal and 50 other countries.

2 Adverline is leading in France, Timor-leste, Belgium, Japan and 22 other countries.