Adverline is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 75 other categories.
Adverline is leading in Arts & Entertainment, Travel, Tourism, Autos & Vehicles and 39 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, Canada, United Kingdom, Mexico and 31 other countries.
Adverline is leading in France, Germany, Portugal, Belgium and 15 other countries.