Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 73 other categories.

2 Adverline is leading in Arts & Entertainment, Travel, Tourism, People & Society and 44 other categories.


1 Adverline is leading in most countries, including France, Belgium, Germany, Portugal and 20 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, India, Canada and 15 other countries.