Adverline is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Health, Internet & Telecom and 51 other categories.
Adverline is leading in Travel, Tourism, Shopping, Arts & Entertainment and 42 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, India and 21 other countries.
Adverline is leading in France, Portugal, Belgium, Japan and 19 other countries.