Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverline is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Business & Industry, Travel, Tourism, Shopping and 53 other categories.

2 Moat is leading in Arts & Entertainment, News & Media, People & Society, Internet & Telecom and 53 other categories.


1 Moat is leading in most countries, including United States, Germany, United Kingdom, Canada and 32 other countries.

2 Adverline is leading in France, Thailand, Portugal, Morocco and 14 other countries.