Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverline is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, News & Media, Arts & Entertainment, People & Society and 65 other categories.

2 Adverline is leading in Business & Industry, Travel, Tourism, Shopping and 48 other categories.

Geography

1 Moat is leading in most countries, including United States, Germany, United Kingdom, Canada and 52 other countries.

2 Adverline is leading in France, Timor-leste, Belgium, Portugal and 16 other countries.