Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adverline is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Food & Drink and 75 other categories.

2 Adverline is leading in Travel, Tourism, Autos & Vehicles, Sports and 25 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Spain and 45 other countries.

2 Adverline is leading in France, Germany, Portugal, Cameroon and 12 other countries.