Market Share by Top Websites

1 Platform161 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 79 other categories.

2 Adverline is leading in Travel, Tourism, Soccer, Cooking & Recipes and 20 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Turkey, Germany and 40 other countries.

2 Adverline is leading in France, Algeria, Thailand, Senegal and 12 other countries.