Adverline is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adverline has better usage coverage in more websites categories. Including Travel, Tourism, Business & Industry, Shopping and 41 other categories.
SmartContext is leading in People & Society, Arts & Entertainment, Internet & Telecom, Video Games and 26 other categories.
Adverline is leading in most countries, including France, Belgium, Italy, Portugal and 24 other countries.
SmartContext is leading in Poland, United Kingdom, Russia, United States and 15 other countries.