Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Arts & Entertainment and 166 other categories.

2 Adverline is leading in Home Improvement, Equestrian, Classifieds, Celebrities & Entertainment News and 2 other categories.


1 Turn is leading in most countries, including United States, France, Japan, United Kingdom and 123 other countries.

2 Adverline is leading in Côte D'ivoire, New Caledonia, Macedonia, Réunion and 3 other countries.