In terms of market share, Adversal is clearly lagging behind, losing to Adverteerdirect in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 40 other categories.
Adverteerdirect is leading in Shopping, Business & Industry, Fashion & Modeling, Health and 35 other categories.
Adversal is leading in most countries, including United States, India, Japan, Indonesia and 21 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Austria and 2 other countries.