In terms of market share, Adversal is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Music & Audio, Health, Career & Education and 22 other categories.
Adversal is leading in Internet & Telecom, Arts & Entertainment, Adult, News & Media and 13 other categories.
Adversal is leading in most countries, including United States, India, Indonesia, Turkey and 20 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Poland and one other country.