In terms of market share, Adversal is clearly lagging behind, losing to Adverteerdirect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Music & Audio, Health, Education and 21 other categories.
Adversal is leading in Arts & Entertainment, Internet & Telecom, News & Media, Adult and 11 other categories.
Adversal is leading in most countries, including United States, India, China, Indonesia and 18 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Ukraine and Germany.