In terms of market share, Adversal is clearly lagging behind, losing to Adverteerdirect in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 41 other categories.
Adverteerdirect is leading in Shopping, Business & Industry, Health, Fashion & Modeling and 34 other categories.
Adversal is leading in most countries, including India, United States, Russia, Indonesia and 15 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Brazil, Lithuania and 3 other countries.