In terms of market share, Adversal is clearly lagging behind, losing to Adverteerdirect in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 36 other categories.
Adverteerdirect is leading in Shopping, Business & Industry, Health, Online Marketing and 29 other categories.
Adversal is leading in most countries, including India, United States, Indonesia, Japan and 18 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Taiwan and 2 other countries.