In terms of market share, Adversal is clearly lagging behind, losing to Aruba Media Marketing in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including People & Society, Business & Industry, Internet & Telecom, News & Media and 53 other categories.
Adversal is leading in Arts & Entertainment, Games, Music & Audio, TV & Video and 24 other categories.
Adversal is leading in most countries, including India, United States, Turkey, Brazil and 11 other countries.
Aruba Media Marketing is leading in Italy, Czech Republic, Poland, Germany and 5 other countries.