In terms of market share, Adversal is clearly lagging behind, losing to Aruba Media Marketing in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Sports and 60 other categories.
Adversal is leading in Arts & Entertainment, Internet & Telecom, Games, TV & Video and 25 other categories.
Adversal is leading in most countries, including United States, India, Indonesia, Turkey and 20 other countries.
Aruba Media Marketing is leading in Italy, Canada, Czech Republic, Hungary and 10 other countries.