Market Share by Top Websites

1 Aruba Media Marketing is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to Aruba Media Marketing in all segments.

Websites Categories

1 Aruba Media Marketing has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, People & Society and 53 other categories.

2 Adversal is leading in Adult, TV & Video, Universities & Colleges, Magazines & E-Zines and 2 other categories.


1 Adversal is leading in most countries, including India, Russia, United States, France and 15 other countries.

2 Aruba Media Marketing is leading in Italy, Czech Republic, Germany, United Kingdom and 7 other countries.