Market Share by Top Websites

2 In terms of market share, Adversal is clearly lagging behind, losing to Banner Connect in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 42 other categories.

2 Banner Connect is leading in Sports, Law & Government, Soccer, Movies and 12 other categories.

Geography

1 Adversal is leading in most countries, including United States, India, Japan, Russia and 18 other countries.

2 Banner Connect is leading in Canada, France, Netherlands, Poland and 6 other countries.