Market Share by Top Websites

2 In terms of market share, Adversal is clearly lagging behind, losing to Banner Connect in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 42 other categories.

2 Banner Connect is leading in Sports, Law & Government, Food & Drink, Movies and 12 other categories.

Geography

1 Adversal is leading in most countries, including United States, India, Indonesia, Japan and 16 other countries.

2 Banner Connect is leading in Australia, Canada, United Kingdom, Brazil and 7 other countries.