In terms of market share, Adversal is clearly lagging behind, losing to Banner Connect in all segments.
Adversal has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, News & Media, Computer & Electronics and 12 other categories.
Banner Connect is leading in Business & Industry, People & Society, Pets & Animals, Pets and 6 other categories.
Adversal is leading in most countries, including India, United States, Russia, Indonesia and 10 other countries.
Banner Connect is leading in United Kingdom, Thailand, China, Ghana and 6 other countries.