In terms of market share, Adversal is clearly lagging behind, losing to Banner Connect in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 43 other categories.
Banner Connect is leading in Sports, Law & Government, Movies, Food & Drink and 11 other categories.
Adversal is leading in most countries, including India, Russia, Germany, Turkey and 12 other countries.
Banner Connect is leading in France, Brazil, Uruguay, Greece and 4 other countries.