In terms of market share, Adversal is clearly lagging behind, losing to Banner Connect in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 42 other categories.
Banner Connect is leading in Sports, Law & Government, Food & Drink, Movies and 12 other categories.
Adversal is leading in most countries, including United States, India, Indonesia, Japan and 16 other countries.
Banner Connect is leading in Australia, Canada, United Kingdom, Brazil and 7 other countries.