In terms of market share, Adversal is clearly lagging behind, losing to Banner Connect in all segments.
Adversal has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Adult, TV & Video and 15 other categories.
Banner Connect is leading in Sports, People & Society, Soccer, Business & Industry and 9 other categories.
Adversal is leading in most countries, including India, United Kingdom, Indonesia, Japan and 17 other countries.
Banner Connect is leading in United States, Netherlands, Australia, China and 6 other countries.