Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including News & Media, Business & Industry, Autos & Vehicles, Health and 72 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, People & Society, Games and 30 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Brazil and 90 other countries.

2 Adversal is leading in Egypt.