Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, News & Media, Food & Drink, Business & Industry and 113 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 19 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, France, United Kingdom, Russia and 98 other countries.

2 Adversal is leading in Lao, Libya and Cambodia.