Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 43 other categories.

2 Adversal is leading in News & Media, Adult, Games, Software and 6 other categories.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 16 other countries.

2 Adversal is leading in Indonesia, China, Macedonia, Switzerland and 7 other countries.