Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 62 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, Games, TV & Video and 29 other categories.


1 Adversal is leading in most countries, including India, United Kingdom, Indonesia, Pakistan and 14 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 11 other countries.