Market Share by Top Websites

1 CONTEXTin is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to CONTEXTin in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Internet & Telecom, News & Media and 13 other categories.

2 CONTEXTin is leading in Software, Finance, Credit, Loans & Mortgages, Products & Shopping and 3 other categories.


1 Adversal is leading in most countries, including India, Indonesia, Croatia, Russia and 15 other countries.

2 CONTEXTin is leading in United States, Spain, Israel, Mexico and 4 other countries.