Market Share by Top Websites

1 Dedicated Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to Dedicated Media in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 54 other categories.

2 Dedicated Media is leading in Food & Drink, Energy, Fitness, Beauty & Fitness and 4 other categories.

Geography

1 Adversal is leading in most countries, including India, Japan, Russia, Indonesia and 22 other countries.

2 Dedicated Media is leading in United States and New Zealand.