Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Sports, Travel, News & Media, Tourism and 68 other categories.

2 Adversal is leading in Internet & Telecom, Adult, Games, Computer & Electronics and 6 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Netherlands and 42 other countries.

2 Adversal is leading in Indonesia, Croatia, Pakistan, Bulgaria and 4 other countries.