Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, News & Media, Tourism, Business & Industry and 58 other categories.

2 Adversal is leading in Internet & Telecom, Computer & Electronics, Adult, Games and 5 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 44 other countries.

2 Adversal is leading in Macedonia, United Arab Emirates, South Africa, Pakistan and 4 other countries.