Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Science & Education, Community & Society and 5 other categories.

2 GroupM Server is leading in Computers Electronics & Technology, Games, Vehicles, E-commerce & Shopping and 2 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, France, Denmark and 13 other countries.

2 Adversal is leading in United States, India, Russia, Brazil and 12 other countries.