Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, People & Society and 50 other categories.

2 Adversal is leading in Internet & Telecom, Adult, Magazines & E-Zines, TV & Video and 5 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United States and 26 other countries.

2 Adversal is leading in India, Russia, Indonesia, Ukraine and 6 other countries.