Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Business & Industry, People & Society and 42 other categories.

2 Adversal is leading in Internet & Telecom, Adult, TV & Video, Investing and 5 other categories.


1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 20 other countries.

2 Adversal is leading in India, Indonesia, Switzerland, Singapore and 10 other countries.