Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Autos & Vehicles and 44 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 27 other categories.


1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 31 other countries.

2 Adversal is leading in India, Indonesia, Pakistan, Turkey and 10 other countries.