Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Music & Audio and 85 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, People & Society, TV & Video and 20 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 48 other countries.

2 Adversal is leading in India, Indonesia, Japan, Pakistan and 5 other countries.