Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 133 other categories.

2 Adversal is leading in Celebrities & Entertainment News, Computer & Electronics, Adult, Software and 13 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 81 other countries.

2 Adversal is leading in Isle Of Man, India, Colombia, Singapore and 6 other countries.