Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 124 other categories.

2 Adversal is leading in TV & Video, Computer & Electronics, Celebrities & Entertainment News, Software and 13 other categories.


1 Improve Digital is leading in most countries, including Italy, Norway, Netherlands, Sweden and 67 other countries.

2 Adversal is leading in India, Indonesia, Philippines, China and 3 other countries.