Market Share by Top Websites

1 InMobi is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to InMobi in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Internet & Telecom, Adult, Computer & Electronics, Magazines & E-Zines and 11 other categories.

2 InMobi is leading in Arts & Entertainment, People & Society, Music & Audio, News & Media and 10 other categories.


1 InMobi is leading in most countries, including United States, Indonesia, Japan, France and 18 other countries.

2 Adversal is leading in Russia, Ukraine, Italy, Sweden and 5 other countries.