Market Share by Top Websites

1 interclick is leading in Top 100K Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Shopping, Career & Education, Health, Movies and 17 other categories.

2 Adversal is leading in Internet & Telecom, Arts & Entertainment, Computer & Electronics, Adult and 9 other categories.


1 Adversal is leading in most countries, including Russia, India, Turkey, Poland and 15 other countries.

2 interclick is leading in United States, Djibouti, Armenia, Ukraine and 2 other countries.