Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Universities & Colleges and 40 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, People & Society, Games and 33 other categories.

Geography

1 Adversal is leading in most countries, including India, Turkey, Brazil, Indonesia and 15 other countries.

2 interclick is leading in United States, Japan, Poland, Canada and 7 other countries.