Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Autos & Vehicles and 37 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, People & Society, Games and 34 other categories.

Geography

1 Adversal is leading in most countries, including India, Indonesia, Japan, Pakistan and 13 other countries.

2 interclick is leading in United States, China, Russia, Spain and 6 other countries.