Market Share by Top Websites

1 interclick is leading in Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Shopping, Universities & Colleges and 36 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, People & Society, Games and 32 other categories.

Geography

1 Adversal is leading in most countries, including India, Russia, Turkey, Indonesia and 17 other countries.

2 interclick is leading in United States, Tanzania, Albania, Spain and 7 other countries.