Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Universities & Colleges, Shopping and 39 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, People & Society, Games and 32 other categories.

Geography

1 Adversal is leading in most countries, including India, Japan, Russia, Indonesia and 16 other countries.

2 interclick is leading in United States, Canada, Poland, Czech Republic and 3 other countries.