In terms of market share, Adversal is clearly lagging behind, losing to Kitara Media in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Internet & Telecom, News & Media and 13 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 8 other categories.
Adversal is leading in most countries, including India, Croatia, Russia, Belarus and 10 other countries.
Kitara Media is leading in United States, United Kingdom, Canada, Latvia and 3 other countries.