In terms of market share, Adversal is clearly lagging behind, losing to Kitara Media in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 39 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Business & Industry and 26 other categories.
Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 16 other countries.
Adversal is leading in India, Indonesia, Japan, Russia and 14 other countries.