Market Share by Top Websites

2 In terms of market share, Adversal is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 38 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Business & Industry and 26 other categories.

Geography

1 Adversal is leading in most countries, including Isle Of Man, India, Colombia, United Kingdom and 36 other countries.

2 Kitara Media is leading in United States, Spain, Timor-leste, Hong Kong and 13 other countries.