Market Share by Top Websites

2 In terms of market share, Adversal is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 39 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Business & Industry and 26 other categories.

Geography

1 Adversal is leading in most countries, including India, Russia, Indonesia, Japan and 17 other countries.

2 Kitara Media is leading in United States, Canada, Switzerland, Spain and 13 other countries.