Market Share by Top Websites

2 In terms of market share, Adversal is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 39 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Business & Industry and 25 other categories.


1 Kitara Media is leading in most countries, including United States, Brazil, Spain, Austria and 17 other countries.

2 Adversal is leading in India, Russia, Turkey, Indonesia and 11 other countries.