Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Internet & Telecom, Adult, Computer & Electronics, TV & Video and 11 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Photography, Graphics & Multimedia Tools and 6 other categories.

Geography

1 Adversal is leading in most countries, including India, Russia, France, Indonesia and 15 other countries.

2 Kitara Media is leading in United States, Canada, China, Colombia and 13 other countries.