In terms of market share, Adversal is clearly lagging behind, losing to Kitara Media in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 39 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Business & Industry and 25 other categories.
Kitara Media is leading in most countries, including United States, Brazil, Spain, Austria and 17 other countries.
Adversal is leading in India, Russia, Turkey, Indonesia and 11 other countries.