In terms of market share, Adversal is clearly lagging behind, losing to Kitara Media in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 39 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Business & Industry and 26 other categories.
Adversal is leading in most countries, including India, Russia, Indonesia, Japan and 17 other countries.
Kitara Media is leading in United States, Canada, Switzerland, Spain and 13 other countries.