Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 37 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Business & Industry and 21 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Spain, Iran and 22 other countries.

2 Adversal is leading in India, Indonesia, Japan, Pakistan and 11 other countries.