Market Share by Top Websites

1 Lijit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 144 other categories.

2 Adversal is leading in Celebrities & Entertainment News and Domain Names & Register.


1 Lijit is leading in most countries, including United States, India, Canada, Indonesia and 64 other countries.

2 Adversal is leading in Bulgaria, Croatia, Ecuador and Togo.