In terms of market share, Adversal is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 87 other categories.
Adversal is leading in Arts & Entertainment, Internet & Telecom, People & Society, Games and 27 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 24 other countries.
Adversal is leading in India, Indonesia, Japan, Viet Nam and 8 other countries.