In terms of market share, Adversal is clearly lagging behind, losing to Open AdExchange in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 52 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Law & Government, Newspapers and 10 other categories.
Adversal is leading in most countries, including Isle Of Man, India, Colombia, United Kingdom and 49 other countries.
Open AdExchange is leading in Denmark, Norway and Guatemala.