In terms of market share, Adversal is clearly lagging behind, losing to Open AdExchange in all segments.
Adversal has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Computer & Electronics, Adult and 14 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Sports, Travel and 9 other categories.
Adversal is leading in most countries, including Russia, India, United States, Turkey and 17 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.