Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 45 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Newspapers and 10 other categories.


1 Adversal is leading in most countries, including India, United States, United Kingdom, Indonesia and 20 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and one other country.