Market Share by Top Websites

2 In terms of market share, Adversal is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 52 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Law & Government, Newspapers and 10 other categories.

Geography

1 Adversal is leading in most countries, including Isle Of Man, India, Colombia, United Kingdom and 49 other countries.

2 Open AdExchange is leading in Denmark, Norway and Guatemala.