Market Share by Top Websites

2 In terms of market share, Adversal is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 45 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Law & Government and 11 other categories.

Geography

1 Adversal is leading in most countries, including India, United States, Indonesia, Japan and 17 other countries.

2 Open AdExchange is leading in Denmark and Norway.