In terms of market share, Adversal is clearly lagging behind, losing to Open AdExchange in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 51 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Law & Government and 10 other categories.
Adversal is leading in most countries, including India, United States, Turkey, Australia and 18 other countries.
Open AdExchange is leading in Denmark, Guatemala, Norway, Serbia and one other country.