In terms of market share, Adversal is clearly lagging behind, losing to Open AdExchange in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Games and 46 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Newspapers and 8 other categories.
Adversal is leading in most countries, including India, United States, Indonesia, Turkey and 17 other countries.
Open AdExchange is leading in Denmark and Sweden.