Market Share by Top Websites

2 In terms of market share, Adversal is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Adult, News & Media and 16 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Newspapers, Sports and 10 other categories.

Geography

1 Adversal is leading in most countries, including United States, India, Indonesia, Turkey and 19 other countries.

2 Open AdExchange is leading in Denmark, Azerbaijan, Norway and Slovakia.