In terms of market share, Adversal is clearly lagging behind, losing to Open AdExchange in all segments.
Adversal has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Adult, News & Media and 16 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Newspapers, Sports and 10 other categories.
Adversal is leading in most countries, including United States, India, Indonesia, Turkey and 19 other countries.
Open AdExchange is leading in Denmark, Azerbaijan, Norway and Slovakia.