Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 49 other categories.

2 Optimatic is leading in Marketing & Advertising, Online, Home & Garden, Autos & Vehicles and 4 other categories.


1 Adversal is leading in most countries, including India, Indonesia, Pakistan, Turkey and 18 other countries.

2 Optimatic is leading in United States, United Kingdom, Israel, Canada and 7 other countries.