Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Health and 64 other categories.

2 Adversal is leading in Internet & Telecom, Adult, Music & Audio, Magazines & E-Zines and 4 other categories.

Geography

1 PointRoll is leading in most countries, including United States, India, Canada, United Kingdom and 29 other countries.

2 Adversal is leading in Russia, Indonesia, Italy, Sweden and 6 other countries.