Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Health and 88 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 17 other categories.


1 PointRoll is leading in most countries, including United States, Canada, United Kingdom, Russia and 29 other countries.

2 Adversal is leading in Indonesia, Pakistan, Iran, Iraq and 4 other countries.