Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Business & Industry, People & Society, Health, News & Media and 65 other categories.

2 Adversal is leading in Internet & Telecom, Adult, TV & Video, File Sharing and 3 other categories.

Geography

1 PointRoll is leading in most countries, including United States, Canada, Russia, Germany and 28 other countries.

2 Adversal is leading in Indonesia, Japan, Singapore, Switzerland and 6 other countries.