Market Share by Top Websites

1 PointRoll is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Health and 87 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 18 other categories.

Geography

1 PointRoll is leading in most countries, including United States, India, Canada, United Kingdom and 40 other countries.

2 Adversal is leading in Indonesia, Turkey, Denmark, Greece and 4 other countries.