Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Sports and 37 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, People & Society, Games and 32 other categories.


1 Adversal is leading in most countries, including India, United States, United Kingdom, Indonesia and 16 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 15 other countries.