Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Business & Industry, Shopping, Newspapers and 39 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, People & Society, Games and 31 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 24 other countries.

2 Adversal is leading in India, Indonesia, Japan, Pakistan and 13 other countries.