In terms of market share, Adversal is clearly lagging behind, losing to Six Apart Advertising in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 37 other categories.
Six Apart Advertising is leading in People & Society, Business & Industry, Shopping, Technology News and 35 other categories.
Adversal is leading in most countries, including India, Turkey, Brazil, Indonesia and 18 other countries.
Six Apart Advertising is leading in United States, United Kingdom, Switzerland, Sweden and 4 other countries.