Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Arts & Entertainment and 99 other categories.

2 Adversal is leading in Adult, TV & Video, Magazines & E-Zines, Womens Interests and 4 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, Denmark and 51 other countries.

2 Adversal is leading in Croatia, Kenya and Guyana.