Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Computer & Electronics and 114 other categories.

2 Adversal is leading in Arts & Entertainment, Games, Music & Audio, TV & Video and 14 other categories.


1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, France and 54 other countries.

2 Adversal is leading in Pakistan, Iran, Iraq, Bulgaria and 3 other countries.