Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 112 other categories.

2 Adversal is leading in Games, TV & Video, Celebrities & Entertainment News, Video Games and 13 other categories.


1 SpecificClick is leading in most countries, including United States, United Kingdom, France, Norway and 44 other countries.

2 Adversal is leading in India, Pakistan, Turkey, Iran and 5 other countries.