Market Share by Top Websites

2 In terms of market share, Adversal is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 46 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Gay, Lesbian, & Bisexual and 21 other categories.


1 Adversal is leading in most countries, including India, Russia, Germany, Turkey and 13 other countries.

2 Total Media is leading in Israel, United Kingdom, Korea Republic, Sri Lanka and 5 other countries.