In terms of market share, Adversal is clearly lagging behind, losing to Total Media in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 46 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Gay, Lesbian, & Bisexual and 21 other categories.
Adversal is leading in most countries, including India, Russia, Germany, Turkey and 13 other countries.
Total Media is leading in Israel, United Kingdom, Korea Republic, Sri Lanka and 5 other countries.