In terms of market share, Adversal is clearly lagging behind, losing to Total Media in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 46 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Career & Education and 22 other categories.
Adversal is leading in most countries, including India, Russia, Indonesia, Japan and 19 other countries.
Total Media is leading in Israel, Mexico, Ukraine, Switzerland and 6 other countries.