In terms of market share, Adversal is clearly lagging behind, losing to Total Media in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 48 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Career & Education and 22 other categories.
Adversal is leading in most countries, including India, United States, Russia, Indonesia and 15 other countries.
Total Media is leading in Israel, France, Viet Nam, Nigeria and 6 other countries.