In terms of market share, Adversal is clearly lagging behind, losing to Total Media in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 46 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Gay, Lesbian, & Bisexual and 22 other categories.
Adversal is leading in most countries, including United States, India, Indonesia, Japan and 15 other countries.
Total Media is leading in Israel, Brazil, Korea Republic, Canada and 6 other countries.