In terms of market share, Adversal is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Health and 16 other categories.
Adversal is leading in Internet & Telecom, Arts & Entertainment, Adult, News & Media and 12 other categories.
Adversal is leading in most countries, including India, Russia, United Kingdom, Indonesia and 10 other countries.
Total Media is leading in Israel, United States, Brazil, Norway and 6 other countries.