In terms of market share, Adversal is clearly lagging behind, losing to Total Media in all segments.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 47 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Career & Education and 21 other categories.
Adversal is leading in most countries, including India, United States, Turkey, Brazil and 20 other countries.
Total Media is leading in Israel, United Kingdom, Viet Nam, France and 7 other countries.