Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Education and 18 other categories.

2 Adversal is leading in Internet & Telecom, Arts & Entertainment, Adult, TV & Video and 11 other categories.


1 Adversal is leading in most countries, including India, United Kingdom, Indonesia, Japan and 17 other countries.

2 Total Media is leading in Israel, United States, Russia, South Korea and 4 other countries.