Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Business & Industry, People & Society and 75 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, Games, Music & Audio and 23 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Mexico, Brazil and 33 other countries.

2 Adversal is leading in India, Indonesia, Pakistan, Bulgaria and 7 other countries.