Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adversal is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Business & Industry, News & Media and 47 other categories.

2 Adversal is leading in Arts & Entertainment, Internet & Telecom, People & Society, Games and 28 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, Canada, Germany and 20 other countries.

2 Adversal is leading in India, Indonesia, Pakistan, Turkey and 10 other countries.