Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adversal is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 69 other categories.

2 Adversal is leading in Internet & Telecom, Games, TV & Video, Celebrities & Entertainment News and 16 other categories.


1 YuMe is leading in most countries, including United States, Spain, Germany, Sweden and 29 other countries.

2 Adversal is leading in Indonesia, Pakistan, Turkey, Iraq and 5 other countries.