In terms of market share, AdverServe is clearly lagging behind, losing to XTEND in all segments.
AdverServe has better usage coverage in more websites categories. Including Sports, Hobbies & Leisure, Food & Drink, Gambling and 6 other categories.
XTEND is leading in Computers Electronics & Technology, Arts & Entertainment, Adult, Business & Consumer Services and one other category.
XTEND is leading in most countries, including United Kingdom, India, Japan, Mexico and 14 other countries.
AdverServe is leading in Austria, Germany, Italy and Slovenia.