In terms of market share, AdverServe is clearly lagging behind, losing to Zwaar in all segments.
AdverServe has better usage coverage in more websites categories. Including Sports, Hobbies & Leisure, Food & Drink, Gambling and 5 other categories.
Zwaar is leading in Computers Electronics & Technology, Arts & Entertainment, Adult, Business & Consumer Services and 5 other categories.
Zwaar is leading in most countries, including Egypt, Saudi Arabia, India, France and 19 other countries.
AdverServe is leading in Austria, Germany, Italy and Slovenia.