Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Advert Stream is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Games and 100 other categories.

2 Advert Stream is leading in Movies, Animation & Comics, Books & Literature, Programming and 9 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 71 other countries.

2 Advert Stream is leading in France, Morocco, Algeria, Martinique and 8 other countries.