Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Advert Stream is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Internet & Telecom and 94 other categories.

2 Advert Stream is leading in Arts & Entertainment, Games, Online, Movies and 41 other categories.

Geography

1 Improve Digital is leading in most countries, including Norway, Netherlands, Sweden, Spain and 60 other countries.

2 Advert Stream is leading in France, Morocco, Tunisia, Algeria and 10 other countries.