Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Advert Stream is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Advert Stream has better usage coverage in more websites categories. Including Arts & Entertainment, Games, People & Society, Internet & Telecom and 58 other categories.

2 Improve Digital is leading in Business & Industry, News & Media, Shopping, Career & Education and 57 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 47 other countries.

2 Advert Stream is leading in France, Belgium, Canada, Morocco and 19 other countries.