Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Advert Stream is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Shopping and 97 other categories.

2 Advert Stream is leading in Arts & Entertainment, Games, Internet & Telecom, Online and 40 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 54 other countries.

2 Advert Stream is leading in France, Morocco, Russia, Canada and 20 other countries.