Advert Stream is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Travel, Software and 47 other categories.
Advert Stream is leading in Arts & Entertainment, Games, Internet & Telecom, Online and 40 other categories.
Advert Stream is leading in most countries, including France, Belgium, Morocco, Russia and 20 other countries.
Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, Germany and 15 other countries.