Advert Stream is leading in Top 100K Sites and Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Software and 52 other categories.
Advert Stream is leading in Arts & Entertainment, Games, Online, Video Games and 42 other categories.
Advert Stream is leading in most countries, including France, Russia, Turkey, Germany and 28 other countries.
Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, South Korea and 19 other countries.