In terms of market share, Advert Stream is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Health and 55 other categories.
Advert Stream is leading in Arts & Entertainment, Games, Internet & Telecom, Online and 45 other categories.
Advert Stream is leading in most countries, including France, Morocco, Belgium, Turkey and 26 other countries.
Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, India and 17 other countries.