Market Share by Top Websites

1 Advert Stream is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Advert Stream in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Computer & Electronics and 57 other categories.

2 Advert Stream is leading in Arts & Entertainment, Games, Internet & Telecom, Online and 54 other categories.


1 Advert Stream is leading in most countries, including France, Belgium, Canada, Morocco and 24 other countries.

2 MSN Ads is leading in United States, India, United Kingdom, Brazil and 17 other countries.