In terms of market share, Adverteerdirect is clearly lagging behind, losing to Adwit in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 28 other categories.
Adwit is leading in Software, Computer & Electronics, Food & Drink, Social Sciences and 3 other categories.
Adwit is leading in most countries, including France, United States, Brazil, Suriname and 5 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Poland, Germany and one other country.