In terms of market share, Adverteerdirect is clearly lagging behind, losing to Adwit in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 37 other categories.
Adwit is leading in Business & Industry, Food & Drink, Travel, Religion & Spirituality and 24 other categories.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, United Kingdom and 7 other countries.
Adwit is leading in France, China, Australia, Mozambique and 3 other countries.