In terms of market share, Adverteerdirect is clearly lagging behind, losing to Adwit in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Health and 21 other categories.
Adwit is leading in Food & Drink, Computer & Electronics, Food & Grocery Retailers, Cooking & Recipes and 2 other categories.
Adwit is leading in most countries, including France, Brazil, Senegal, Saudi Arabia and 4 other countries.
Adverteerdirect is leading in Netherlands, United States, Germany, Russia and one other country.