In terms of market share, Adverteerdirect is clearly lagging behind, losing to Adwit in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 36 other categories.
Adwit is leading in Business & Industry, Travel, Food & Drink, Religion & Spirituality and 22 other categories.
Adwit is leading in most countries, including France, Brazil, United States, Poland and 8 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Taiwan and 2 other countries.