In terms of market share, Adverteerdirect is clearly lagging behind, losing to Adwit in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 33 other categories.
Adwit is leading in Business & Industry, Travel, Food & Drink, Religion & Spirituality and 17 other categories.
Adwit is leading in most countries, including United States, France, India, Bulgaria and 9 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Germany, Taiwan and 3 other countries.