In terms of market share, Adverteerdirect is clearly lagging behind, losing to Adwit in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 37 other categories.
Adwit is leading in Business & Industry, Travel, Food & Drink, Computer & Electronics and 24 other categories.
Adwit is leading in most countries, including France, Romania, Brazil, United States and 5 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Taiwan and Latvia.