In terms of market share, Adverteerdirect is clearly lagging behind, losing to Adwit in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 20 other categories.
Adwit is leading in Food & Drink, Cooking & Recipes, Food & Grocery Retailers and Social Sciences.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Benin, Argentina and 2 other countries.
Adwit is leading in Saudi Arabia, Brazil, France, South Korea and one other country.