In terms of market share, Adverteerdirect is clearly lagging behind, losing to Adwit in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 34 other categories.
Adwit is leading in Business & Industry, Travel, Food & Drink, Religion & Spirituality and 17 other categories.
Adwit is leading in most countries, including France, Brazil, United States, Bulgaria and 6 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Indonesia, Ukraine and one other country.