In terms of market share, Adverteerdirect is clearly lagging behind, losing to AfterDownload in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 52 other categories.
AfterDownload is leading in Computer & Electronics, Software, Computer Security and Web Hosting.
AfterDownload is leading in most countries, including United States, Germany, China, Poland and 6 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Italy, Portugal and 3 other countries.