In terms of market share, Adverteerdirect is clearly lagging behind, losing to AfterDownload in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 51 other categories.
AfterDownload is leading in Computer & Electronics, Software, Web Hosting and Computer Security.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 16 other countries.
AfterDownload is leading in Brazil, United States, Turkey, Switzerland and 7 other countries.