In terms of market share, Adverteerdirect is clearly lagging behind, losing to AfterDownload in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 51 other categories.
AfterDownload is leading in Computer & Electronics, Software, Adult, Web Hosting and one other category.
AfterDownload is leading in most countries, including United States, India, Germany, France and 10 other countries.
Adverteerdirect is leading in Netherlands, Belgium, United Kingdom, United Arab Emirates and 7 other countries.