In terms of market share, Adverteerdirect is clearly lagging behind, losing to AfterDownload in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Music & Audio, People & Society and 26 other categories.
AfterDownload is leading in Computer & Electronics, Software, Internet & Telecom, Computer Security and one other category.
AfterDownload is leading in most countries, including United States, Sweden, Spain, Israel and 6 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Suriname and Argentina.