In terms of market share, Adverteerdirect is clearly lagging behind, losing to AfterDownload in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 50 other categories.
AfterDownload is leading in Computer & Electronics, Software, Adult, Computer Security and one other category.
AfterDownload is leading in most countries, including Russia, France, United States, Brazil and 7 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Taiwan, Canada and 2 other countries.