In terms of market share, Adverteerdirect is clearly lagging behind, losing to Aruba Media Marketing in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 72 other categories.
Adverteerdirect is leading in Fashion & Modeling, Beauty, Classifieds, Beauty & Fitness and 11 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Hungary, Poland, Brazil and 29 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Lithuania, Niue and 2 other countries.