In terms of market share, Adverteerdirect is clearly lagging behind, losing to Banner Connect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 17 other categories.
Banner Connect is leading in Internet & Telecom, Adult, Computer & Electronics, Reference and 10 other categories.
Banner Connect is leading in most countries, including United States, Indonesia, United Kingdom, Egypt and 13 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Benin, Serbia and one other country.