In terms of market share, Adverteerdirect is clearly lagging behind, losing to Banner Connect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Career & Education and 26 other categories.
Banner Connect is leading in Sports, People & Society, Internet & Telecom, Adult and 12 other categories.
Banner Connect is leading in most countries, including United Kingdom, India, United States, Switzerland and 9 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Poland and Germany.