In terms of market share, Adverteerdirect is clearly lagging behind, losing to Banner Connect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Music & Audio and 36 other categories.
Banner Connect is leading in People & Society, News & Media, Games, Sports and 19 other categories.
Banner Connect is leading in most countries, including United States, India, United Kingdom, Japan and 9 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Greece, Slovakia and 3 other countries.