In terms of market share, Adverteerdirect is clearly lagging behind, losing to Banner Connect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Business & Industry and 36 other categories.
Banner Connect is leading in People & Society, News & Media, Games, Sports and 21 other categories.
Banner Connect is leading in most countries, including Great Britain, United States, France, Australia and 22 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Italy, Germany and 8 other countries.