In terms of market share, Adverteerdirect is clearly lagging behind, losing to Banner Connect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Business & Industry and 36 other categories.
Banner Connect is leading in People & Society, News & Media, Games, Sports and 21 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, Germany, France and 11 other countries.
Adverteerdirect is leading in Netherlands, Belgium, Turkey, Switzerland and 2 other countries.