2
In terms of market share, Adverteerdirect is clearly lagging behind, losing to Banner Connect in all segments.
1
Adverteerdirect has better usage coverage in more websites categories. Including Home & Garden, E-commerce & Shopping, Food & Drink, Reference Materials and one other category.
2
Banner Connect is leading in Arts & Entertainment, Health, Pets & Animals and Sports.
1
Banner Connect is leading in most countries, including United States, India, Israel, South Korea and one other country.
2
Adverteerdirect is leading in Netherlands.