In terms of market share, Adverteerdirect is clearly lagging behind, losing to Banner Connect in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Music & Audio and 37 other categories.
Banner Connect is leading in People & Society, News & Media, Games, Sports and 19 other categories.
Banner Connect is leading in most countries, including United States, United Kingdom, France, Australia and 11 other countries.
Adverteerdirect is leading in Netherlands, Germany, Belgium, Taiwan and 2 other countries.