In terms of market share, Adverteerdirect is clearly lagging behind, losing to Break Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 56 other categories.
Break Media is leading in Humor.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 6 other countries.
Break Media hasn't got a lead over Adverteerdirect in any country.