In terms of market share, Adverteerdirect is clearly lagging behind, losing to Break Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 55 other categories.
Break Media is leading in Humor.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Germany, Italy and 22 other countries.
Break Media is leading in United States.