In terms of market share, Adverteerdirect is clearly lagging behind, losing to Break Media in all segments.
Adverteerdirect has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 50 other categories.
Break Media is leading in Humor.
Adverteerdirect is leading in most countries, including Netherlands, Belgium, Indonesia, Ukraine and one other country.
Break Media is leading in United States.