1
C3 Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, Adverteerdirect is clearly lagging behind, losing to C3 Metrics in all segments.
1
C3 Metrics has better usage coverage in more websites categories. Including Finance, Food & Drink, Games, Travel & Tourism and 15 other categories.
2
Adverteerdirect is leading in Reference Materials.
1
C3 Metrics is leading in most countries, including United States, Canada, Brazil, India and 20 other countries.
2
Adverteerdirect is leading in Netherlands.